Never Settle:
Our Objectives was to position Victorinox knives as the leading brand of entry-level kitchen knives for young adults. As a lot of knives are basic and have no heritage we wanted people to "never settle" on a knife that isn't made with "Swiss precision."
Print Design
To capture the attention of frustrated home cooks, these print ads are strategically placed in culinary magazines, reaching our audience right when they are looking for inspiration to upgrade their kitchen.
Transit
Catching commuters right before they head home to their kitchens, this transit shelter ad uses the physical environment to stop traffic. It acknowledges the end-of-day exhaustion where cooking feels impossible, and visually slices through that doubt to offer a 5-star solution.
Bus Poster
For our bus poster we kept the same theme but the main illustration simple, that way its easier for people on the go to understand the main obective.
Other Works
Mikes Hot Honey
Never Settle:
Our Objectives was to position Victorinox knives as the leading brand of entry-level kitchen knives for young adults. As a lot of knives are basic and have no heritage we wanted people to "never settle" on a knife that isn't made with "Swiss precision."
Print Design
To capture the attention of frustrated home cooks, these print ads are strategically placed in culinary magazines, reaching our audience right when they are looking for inspiration to upgrade their kitchen.
Transit
Catching commuters right before they head home to their kitchens, this transit shelter ad uses the physical environment to stop traffic. It acknowledges the end-of-day exhaustion where cooking feels impossible, and visually slices through that doubt to offer a 5-star solution.
Bus Poster
For our bus poster we kept the same theme but the main illustration simple, that way its easier for people on the go to understand the main obective.
Other Works
Mikes Hot Hoeny
Never Settle:
Our Objectives was to position Victorinox knives as the leading brand of entry-level kitchen knives for young adults. As a lot of knives are basic and have no heritage we wanted people to "never settle" on a knife that isn't made with "Swiss precision."
Print Design
To capture the attention of frustrated home cooks, these print ads are strategically placed in culinary magazines, reaching our audience right when they are looking for inspiration to upgrade their kitchen.
Transit
Catching commuters right before they head home to their kitchens, this transit shelter ad uses the physical environment to stop traffic. It acknowledges the end-of-day exhaustion where cooking feels impossible, and visually slices through that doubt to offer a 5-star solution.
Bus Poster
For our bus poster we kept the same theme but the main illustration simple, that way its easier for people on the go to understand the main obective.